Brands

Fees

Annual certification fees are comparable to the cost of a kosher mark.

They generally start at about $500 per year, up into the thousands for a large, complex brand.

It should be noted here that the annual certification fee is always considered an advertising expense, and are typically tax deductible--but do check with your accountant.

Why Certify?

The following table is taken from the March, 2009 American Religious Identification Survey [ARIS] report [1]. The column on the right contains data from 2008; in particular, note the Total Christians row:

173,402,000 people. Get certified, and you can reach them. How else can you so immediately and effectively appeal to such a large community?

Apply for OVerus certification today, and we will be happy to provide you with more detailed demographical and marketing information.

1. Barry A. Kosmin and Ariela Keysar, American Religious Identification Survey [ARIS 2008] Summary Report, Trinity College, Hartford, CT (March 2009). Pg. 3. Accessed 11/5/2009 from http://www.americanreligionsurvey-aris.org/reports/ARIS_Report_2008.pdf. Displayed here with permission.

Usage

The OVerus® emblem can be used in a variety of ways:

• Printed on the labels of products and services.
• Included in marketing and advertising materials.
• Placed on Web sites, Facebook pages, Twitter posts, etc.
• Announced verbally in audio-only formats.

The OVerus® emblem can be applied in virtually every communication medium: the Web, television, print, billboards, radio, signs, etc.

Requirements Overview

Please see the following page for information regarding certification requirements:
http://www.overus.org/requirements.html

OVerus reserves the right to deny certification to any brand.

Confidentiality

The OVerus Organization observes the strictest levels of confidentiality. We are extremely sensitive to the needs of all the companies that we work with and respect the propriety nature of donee information.

The OVerus Organization does not sell or reveal in any way your information to any other entities. All information that you supply is used for OVerus eyes only.

It is natural that you may have concerns about sharing information with OVerus. Please be assured that all of the information you provide will be held in strict confidence. In fact, our promise of confidentiality is clearly stated in all of our certification agreements.

OVerus requires disclosure of some proprietary information because the certification process insists on awareness of the charitable beneficiaries of all companies that manufacture or provide products or services that we certify.

If you have any questions regarding confidentiality please do not hesitate to contact us with your concerns.

Corporate Responsibility

OVerus offers brands a unique opportunity for corporate responsibility

This certification stands for values that are hard to argue with. They collectively represent a level of community involvement that is comparable to any other cause in the world.

We live in an age where corporations are constantly in focus; where every slip or sleight makes headlines. OVerus offers an easy way for corporations to show their concern and care for those in need.

Even if the Biblical roots of the OVerus certification are set aside, the individual causes stand on their own: feed the hungry, drink to the thirsty, welcome a stranger, clothe the naked, care for the sick, and visit those prison. Any of these is represented by several national and international community service organizations

Show the world know that your brand is good corporate citizen through OVerus® certification.