What does a brand have to do to earn certification? What set of ethics does the OVerus emblem stand for? What does this emblem represent?

OVerus Certification Requirements OVerview

Brand Essence

Matthew 7

16. By their fruits you will know them. Do people pick grapes from thornbushes, or figs from thistles?
17. Just so, every good tree bears good fruit, and a rotten tree bears bad fruit.
18. A good tree cannot bear bad fruit, nor can a rotten tree bear good fruit.

The first requirement examines the brand itself. what is the essence of this product or service? OVerus have grouped products into three categories:

  • Acceptable. Products/Services are numerous and make up the majority of goods produced. Food, clothing, cars, real estate, newspapers, airline tickets, taxi rides, accounting services, travel arrangements, and pizza are just a few of the products/services in this category.
  • Debatable. There is disagreement among the Christian denominations about some products and services, such as cigarettes. OVerus has decided to err on the side of caution, and currently items in this category cannot be certified.
  • Ineligible. Products and services that disregard Christian values, such as pornography. These are not eligible for certification.

Assuming that Brand falls into the "Acceptable" category, the next step is to examine the ethical position of Brand in context of the Judgment of Nations?

Judgment of Nations

Matthew 25

  1. When the Son of Man comes in his glory, and all the angels with him, he will sit upon his glorious throne,
  2. and all the nations* will be assembled before him. And he will separate them one from another, as a shepherd separates the sheep from the goats.
  3. He will place the sheep on his right and the goats on his left.
  4. Then the king will say to those on his right, ‘Come, you who are blessed by my Father. Inherit the kingdom prepared for you from the foundation of the world.
  5. For I was hungry and you gave me food, I was thirsty and you gave me drink, a stranger and you welcomed me,
  6. naked and you clothed me, ill and you cared for me, in prison and you visited me.’
  7. Then the righteous* will answer him and say, ‘Lord, when did we see you hungry and feed you, or thirsty and give you drink?
  8. When did we see you a stranger and welcome you, or naked and clothe you?
  9. And the king will say to them in reply, ‘Amen, I say to you, whatever you did for one of these least brothers of mine, you did for me.’
  10. Then he will say to those on his left, ‘Depart from me, you accursed, into the eternal fire prepared for the devil and his angels.
  11. For I was hungry and you gave me no food, I was thirsty and you gave me no drink,
  12. a stranger and you gave me no welcome, naked and you gave me no clothing, ill and in prison, and you did not care for me.
  13. Then they will answer and say, ‘Lord, when did we see you hungry or thirsty or a stranger or naked or ill or in prison, and not minister to your needs?
  14. He will answer them, ‘Amen, I say to you, what you did not do for one of these least ones, you did not do for me.’
  15. And these will go off to eternal punishment, but the righteous to eternal life.


With the disclaimer that these words have been subjected to almost 2000 years of interpretation, the basic points that we can clearly extract are listed below. Click on each to learn more.

Noteworthy is that Jesus stated these points not one, two, or even three times: FOUR times. Ever tell a child something four times? Do you want them to listen?

How does the brand look when evaluted in this context?

OVerus reserves the right to deny certification to any brand.

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OVerus reserves the right to deny certification to any brand.