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173,402,000 Christians in the U.S.

The following table is taken from the March, 2009 American Religious Identification Survey [ARIS] report. The column on the right contains data from 2008; in particular, note the Total Christians row:

 ARIS table 1

Reprinted with Permission1

173,402,000 people. Get certified, and you can reach them. How else can you so immediately and effectively appeal to such a large community?

To understand how we deliver our message to these people, we need to take a closer look at what groups make up this population. The following table presents more detail about how it is segmented:

ARIS table 2

Reprinted with Permission2

All of these communities have media for communication, such as a newspaper, radio show, television program, email newsletter, social network, or web site. Regardless of the form, it is the way that information is distributed within each community.

OVerus reaches out to each of these denominations, and their respective communities, through the media that connects them.

Apply for OVerus certification today, and we will be happy to provide you with more detailed demographical and marketing information.




References:

1. Barry A. Kosmin and Ariela Keysar, American Religious Identification Survey [ARIS 2008] Summary Report, Trinity College, Hartford, CT (March 2009). Pg. 3. Accessed 11/5/2009 from http://www.americanreligionsurvey-aris.org/reports/ARIS_Report_2008.pdf.

2. Barry A. Kosmin and Ariela Keysar, American Religious Identification Survey [ARIS 2008] Summary Report, Trinity College, Hartford, CT (March 2009). Pg. 5. Accessed 11/5/2009 from http://www.americanreligionsurvey-aris.org/reports/ARIS_Report_2008.pdf.